![Darren Rovell on X: "Every Nike shoe category down over the last 12 months but the Jordan brand, which is up double digits. In last year, Jordan brand has done $3.6 Billion Darren Rovell on X: "Every Nike shoe category down over the last 12 months but the Jordan brand, which is up double digits. In last year, Jordan brand has done $3.6 Billion](https://pbs.twimg.com/media/EbYyVycWkAAtzbM.jpg:large)
Darren Rovell on X: "Every Nike shoe category down over the last 12 months but the Jordan brand, which is up double digits. In last year, Jordan brand has done $3.6 Billion
![How Michael Jordan became a brand (even though he almost skipped the meeting with Nike) | The Seattle Times How Michael Jordan became a brand (even though he almost skipped the meeting with Nike) | The Seattle Times](https://images.seattletimes.com/wp-content/uploads/2019/02/a75a7f14-3162-11e9-96e0-f8b396142824.jpg?d=1560x878)
How Michael Jordan became a brand (even though he almost skipped the meeting with Nike) | The Seattle Times
![OC] The Business of Air: The Jordan Brand brings in billions for Nike and Michael Jordan : r/dataisbeautiful OC] The Business of Air: The Jordan Brand brings in billions for Nike and Michael Jordan : r/dataisbeautiful](https://preview.redd.it/the-business-of-air-the-jordan-brand-brings-in-billions-for-v0-ef1hmsevr4sa1.jpg?auto=webp&s=ee24e3bd2a508d39a07a22cdc37fde9b705a2723)
OC] The Business of Air: The Jordan Brand brings in billions for Nike and Michael Jordan : r/dataisbeautiful
![The day Michael Jordan's mother changed Nike's history forever: 'Even if you don't like it, you're going to listen to them' | Culture | EL PAÍS English The day Michael Jordan's mother changed Nike's history forever: 'Even if you don't like it, you're going to listen to them' | Culture | EL PAÍS English](https://images.english.elpais.com/resizer/JYqb11IMR_LUHogszUYmgJm1drk=/1960x1103/cloudfront-eu-central-1.images.arcpublishing.com/prisa/BKZDZY4PVBBW5PB3C4AK52OIDY.jpg)