You Can Learn from Nike's Demographic and Psychographic Marketing - Yuloff Creative
Colin Kaepernick more popular among Nike customers than with the general public | YouGov
Nike's controversial campaign plays well with key target demographic | YouGov
Khadeeja Safdar on Twitter: "How does Nike's customer base compare with the U.S. population at large? Nike has a larger share of millennials, liberals/moderates and non-whites. https://t.co/5C2Eye9XfW https://t.co/lkRdvI7EhA" / Twitter
Morning Consult on Twitter: "NEW: Nike brand tracking data reveals purchasing consideration is on the rise among certain demographic groups: https://t.co/Gv5nCUAxyN https://t.co/8R5fz6cfIg" / Twitter
Nike Market Segmentation, Targeting, and Positioning | EdrawMind
Nike's Diversity Stats Reveal a Need for Transparency at All Companies | Fortune