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Reebok made decathletes Dan O'Brien and Dave Johnson the center of a memorable 1992 marketing campaign that backfired on the road to the Barcelona Olympics
Reebok made decathletes Dan O'Brien and Dave Johnson the center of a memorable 1992 marketing campaign that backfired on the road to the Barcelona Olympics

Vintage Reebok “ Who Is The World's Greatest Athlete?” Dan Or Dave Poster HTF | eBay
Vintage Reebok “ Who Is The World's Greatest Athlete?” Dan Or Dave Poster HTF | eBay

Reebok Commercials - Dan and Dave - 1992 - YouTube
Reebok Commercials - Dan and Dave - 1992 - YouTube

Reebok's Biggest Marketing Failure
Reebok's Biggest Marketing Failure

I Love The 90's - Who remembers these Dan vs Dave Reebok... | Facebook
I Love The 90's - Who remembers these Dan vs Dave Reebok... | Facebook

Vintage Reebok Dan vs Dave | eBay
Vintage Reebok Dan vs Dave | eBay

If I Offended Anyone, That's Too Bad": How Michael Jordan Gave Reebok a Savage Reply for Their Antics Against Nike During 1992 Olympics - EssentiallySports
If I Offended Anyone, That's Too Bad": How Michael Jordan Gave Reebok a Savage Reply for Their Antics Against Nike During 1992 Olympics - EssentiallySports

Dan and Dave & The $30 Million Campaign
Dan and Dave & The $30 Million Campaign

Olympics: Reebok's $30m Dan and Dave advertising campaign flop | news.com.au — Australia's leading news site
Olympics: Reebok's $30m Dan and Dave advertising campaign flop | news.com.au — Australia's leading news site

The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave | Sports | santafenewmexican.com
The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave | Sports | santafenewmexican.com

THE MEDIA BUSINESS; Reebok Ends 'Dan and Dave' Olympic Ads - The New York Times
THE MEDIA BUSINESS; Reebok Ends 'Dan and Dave' Olympic Ads - The New York Times

Olympics: Reebok's $30m Dan and Dave advertising campaign flop | news.com.au — Australia's leading news site
Olympics: Reebok's $30m Dan and Dave advertising campaign flop | news.com.au — Australia's leading news site

TOTW] Reebok Dan & Dave Olympics Commercials : r/nostalgia
TOTW] Reebok Dan & Dave Olympics Commercials : r/nostalgia

Dan, Dave, Reebok and the biggest debacle in Olympic advertising history - NZ Herald
Dan, Dave, Reebok and the biggest debacle in Olympic advertising history - NZ Herald

Vintage Reebok Dan vs Dave | eBay
Vintage Reebok Dan vs Dave | eBay

In 1992, Reebok squandered its budget hyping the Olympic showdown of "world's greatest athletes" Dan & Dave, which ended in disaster with both athletes performing horribly. This brilliantly foreshadowed HBO squandering ITS
In 1992, Reebok squandered its budget hyping the Olympic showdown of "world's greatest athletes" Dan & Dave, which ended in disaster with both athletes performing horribly. This brilliantly foreshadowed HBO squandering ITS

The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave - The Washington Post
The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave - The Washington Post

194 Reebok Sport Club Stock Photos, High-Res Pictures, and Images - Getty Images
194 Reebok Sport Club Stock Photos, High-Res Pictures, and Images - Getty Images

25 years later, 'Dan & Dave' still defines the former decathletes | Sports | bendbulletin.com
25 years later, 'Dan & Dave' still defines the former decathletes | Sports | bendbulletin.com

Darren Rovell on X: "Best part of “Dan & Dave,” the $25M campaign that went bust on this day 26 years ago? Winner of Olympic decathlon that year was Robert Zmelik, who
Darren Rovell on X: "Best part of “Dan & Dave,” the $25M campaign that went bust on this day 26 years ago? Winner of Olympic decathlon that year was Robert Zmelik, who

194 Reebok Sport Club Stock Photos, High-Res Pictures, and Images - Getty Images
194 Reebok Sport Club Stock Photos, High-Res Pictures, and Images - Getty Images

Dan O'Brien – Reebok Graphlite Pro Cross Trainer 1993 | Retrobok
Dan O'Brien – Reebok Graphlite Pro Cross Trainer 1993 | Retrobok

AdWatch: Reebok | Dan VS Dave – Speaking Human
AdWatch: Reebok | Dan VS Dave – Speaking Human

Olympics: Reebok's $30m Dan and Dave advertising campaign flop
Olympics: Reebok's $30m Dan and Dave advertising campaign flop