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![Learning from Under Armor's failed Big Data push [Finance Friday]](https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc34bd539-8ffd-4e76-bb27-9680719c447f_1126x229.png "Learning from Under Armor's failed Big Data push [Finance Friday]")